New England Soccer Today

Prelude to NASL Jump? BCFC Announces ‘New’ Partnership

Photo credit: Chris Aduama/

Earlier this month, rumors swirled about Boston City FC potentially moving up from NPSL to NASL next season. On Thursday, the club announced a significant partnership that may serve as a prelude to that jump to second-division soccer.

With plenty of buzz about which league they’ll compete in next year, Boston City announced a corporate partnership with Boston-based New Balance, which will become the club’s official outfitter and apparel supplier.

As part of the multi-year agreement, New Balance will supply uniforms and apparel specifically for the Lions, as well as apparel for supporters.

“The level of commitment from New Balance is a clear indication that they believe in the longevity of the project we started two years ago,” said Boston City FC Managing Director Craig Tornberg in a statement. “They have recognized what we have achieved to date and see the tremendous potential Boston City has to influence and appeal to soccer fans in our region.”

New Balance is already affiliated with numerous soccer clubs, including Liverpool FC, Celtic FC, and FC Porto.

“New Balance is incredibly excited and proud to announce a new sponsorship with our local NPSL team, Boston City FC,” said New Balance general manager Chris Gallo in a statement. “Our agreement together is a strong statement for New Balance in the region, and we look forward to providing the best experience for both the players and fans on and off the field.”

Officially, Boston City’s front office has remained mum on any potential move to another league.

Meanwhile, the NASL will find out next week if their second-division status will be reinstated after U.S. Soccer initially denied that status for 2018 in September.

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