Revs, UnitedHealthcare announce historic partnership

FOXBOROUGH, Mass. – The New England Revolution have finally landed a jersey sponsor. UnitedHealthcare has reached an agreement with the Revs to become the team’s first-ever jersey sponsor as part of a multifaceted partnership with the club.

“There is no more significant brand placement in sports than across the chest of an athlete and we’re proud that UnitedHealthcare has chosen to partner with the Revolution in this way,” New England Revolution Investor/Operator Jonathan A. Kraft said. “We believe UnitedHealthcare’s innovative approach to promoting youth fitness and wellness, coupled with the platform of our team and Major League Soccer’s national footprint, will make a significant, positive impact in New England and across the country. Raising awareness – especially among children – of the importance of living a healthy life starting at a young age is imperative, and we’re pleased to be part of UnitedHealthcare’s efforts.”

In addition to placing their logo on the front of the Revs jerseys, UnitedHealthcare, a UnitedHealth group company, will use the partnership to provide community leadership in healthy living education through in-stadium activities, public service announcements, community soccer clinics, and youth instructional programs aimed at getting more children active and making healthy lifestyle choices. UnitedHealthcare, a health insurer, provides a full spectrum of consumer-oriented health benefit plans and services to individuals, public sector employers and businesses of all sizes, including more than half of the Fortune 100 companies.

“With so many young people playing soccer in America, this new partnership serves as a great opportunity to reach more children in our fight against childhood diabetes and obesity,” said Michael Matteo, chief executive officer, UnitedHealthcare National Accounts. “The Revolution players embody wellness and fitness and we look forward to working with them to get kids moving and to further our mission of helping people live healthier lives.”

The Revolution will debut their new jerseys – featuring the UnitedHealthcare logo – in Saturday’s match against Sporting Kansas City at 7:30 p.m. at Gillette Stadium. Financial terms of the deal were not disclosed.